Dr.Elina Mikelsone is the founder of Idea Innovation Institute, a researcher, a lecturer and an entrepreneur. All areas of the author’s life are related to innovation and idea management, at academic, professional and personal levels. The author regularly presents scientific researches or/and keynotes at various international scientific conferences and publishes articles in international scientific journals. The author has created non-formal learning module, namely the Fitness of Ideas for enterprises, where over the last 3 years took part more than 2000 participants. The author is a lecturer and a researcher at several organisations and universities, including, BA School of Business and Finance, Riga Technical University, Riga Stradiņš University, RISEBA and Business Management College. In 2016, the author has established an Idea and Innovation Institute in order to promote innovation and introduction of a new technology in organisations. In 2021, the author has initiated a PostDoc project on idea management as a field expert/a researcher in Horizon2020 project Cities2030. Over the last 10 years, the author has consulted more than 400 enterprises on innovations and idea management. Elina is the author of more than 20 scientific articles, several book chapters and a reviewer in several scientific journals. The author possesses more than 5 years of practical experience within web-based IMS, as well she is an expert at the Latvian Council of Science.